“In this ever-changing society, the most powerful and enduring brands are built from the heart.”
– Howard Schultz, former CEO of Starbucks
The power of the internet and social media is immeasurable.
Every day, millions of people around the world use the internet for a variety of reasons.
If you’re reading this, you’re one of those millions of people using the internet to stay connected to your community and access all kinds of resources.
Whether you’re an entrepreneur or business owner, your brand is an extension of yourself. When your personal brand is level with your organizational brand, you’re able to create a strong competitive edge for your company.
If you’re not yet convinced, here are 4 more reasons why you should invest in your personal brand.
You’ll can influence others:
When you have a strong personal brand, you’ll be in a position to influence the opinions and decisions of others, which can tilt the game in your favour.
One of the best and most recent examples of capitalizing on a personal brand is Kylie Jenner. While it is no secret that her name and family excelled the growth of her personal brand, she used it to her advantage. In less than 3 years, the 21 year old has built a cosmetic empire with an estimated $630 million in revenue.
If you aren’t effectively managing your personal brand, you could be losing out on revenue and profits.
You’ll build trust:
If people trust you, they are more likely to buy what you’re selling.
It’s important to instill trust in prospective clients, employees, and employers by helping them feel like they know you before they’ve even met you. T
rust is built every day and each interaction is a moment of make or break trust. Social media is the powerhouse of interactions, so think before you act.
Statistics show that 92% of consumers are more likely to trust an individual over a brand. Those are pretty staggering and powerful numbers.
You’ll increase your credibility:
Credibility often goes hand in hand with trust.
Your actions, which (should) align with your brand, validate that trust you’ve worked hard to build and validate your credibility. Online, your audience is watching your every move and they want to know that you do what you say you’re going to do.
Credibility is built through actions.
A great example of someone who emphasizes credibility within their personal brand is digital marketing expert, Neil Patel. If you look at his blogs, every single one has well over 100 comments. If you look even closer, you’ll see that he replies to nearly every comment. His readers appreciate this and look forward to it. His consistency and interactions with his audience add extra credibility to his company and personal image.
You’ll build your confidence:
As your personal brand grows, so will your confidence.
Building your brand means highlighting your strengths and showcasing your positive qualities on a public scale.
When people feel they have something to offer, their self-esteem soars. You’re working hard and taking initiative to direct your life and company on the path you want it to go. Who wouldn’t feel confident about that?
Someone who utilized his personal confidence to create success is the late Sam Walton, founder of Walmart. Walmart’s goal is to deliver better goods at a lower cost. As an entrepreneur, Walton was so confident in his ability to create an empire using the better-goods-lower-price model that he pushed through his previous business failures and went on to successfully create one of the world's largest companies.
This is only the tip of the iceberg.
Having a personal brand can open up a whole world of personal and professional opportunities.
Now that you know why you should build your brand, stay tuned for our next article that will guide you on how to start building your brand.
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