We're not all be A-list actors or graduates from Julliard, but taking part in your company’s marketing video can have some serious benefits for your business.
Putting a face to the name can help create a sense of trust with your consumers and will help you portray the exact message you want to get across.
But, we get it, being on camera can be a nerve-wracking experience, especially if it’s not something you do regularly.
Have no fear, the Are You Social team is here!
If you’ve done a video with our team before, you’ve likely met Tanner, one of our content creators.
To help us help you portray the best version of yourself, he’s given us some answers to popular FAQ’s.
Q: What do I do with my hands?
A: The more comfortable you are, the more comfortable you will be on camera.
If you’re not comfortable standing, there is nothing wrong with leaning on a desk or sitting in a chair. Feel free to let your hands go limp and fall naturally into your lap.
On the contrary, you can use hand gestures to help enhance what you’re speaking about. Be cautious though - too many hand gestures can actually distract from the story you’re trying to tell.
Q: Is there a certain way I should be speaking?
A: If you want to sound confident, then yes!
Try ending your sentences with your voice on a lower note. This ensures that the viewer understands that you’ve made your point. They aren’t left hanging thinking that you might have something more to say.
Sounding like you know what you are talking about helps you look confident. Just make sure your sentences have a purpose and try not to ramble.
Q: Where should I be looking?
A: At the camera! You can occasionally look around, but too much of it can become distracting to the viewer. Looking at the camera and asserting yourself will add to looking confident.
Q: What if I can’t remember what I’m going to say?
A: Marketing videos aren’t live-action shows, don’t worry too much about memorizing what you’re going to say.
There is nothing wrong with jotting down some notes to refer to. This will also help reduce the amount of time you say “uhhh” and “uhm” and add to a confident image.
That being said, while notes are helpful, spend some time beforehand reviewing the topic of your video. Even with notes, if you don’t understand what you’re speaking about, the audience will notice.
Q: Is it okay to be myself?
A: YES! We want to portray who you are. Absolutely be yourself, but make sure you’re engaging.
The best way to do this is to imagine yourself in a boardroom with a medium-sized group of people. This will help with your professional image.
Remember, there is no reason to be scared of being in front of a camera. If you don’t like how you look, the card can be formatted, no one will ever see it and we can simply try again!
Our ultimate goal is to help you portray the best version of yourself. Sit back, relax and have some fun!